In a project to discover what inspires creative individuals, London-based Liberatum interviewed some of the top influencers in today’s culture.

The 12-minute video features several leading creatives in various industries such as composer Hans Zimmer, actor James Franco, filmmaker Lee Daniels, fashion model Joan Smalls and photographers Inez van Lamsweerde and Vinoodh Matadin.

Directed by Liberatum’s founder Pablo Ganguli and polymath Tomas Auksas, the interviewees cite passion, their past, culture and family, to name a few, as sources of inspiration.